Attracting the perfect customer
Retailers and e-commerce business owners must figure out how to target their perfect audience efficiently. Consumer behaviour before purchasing an item has changed dramatically in recent years. With access to quality content online, the evolution of social media and fierce competition amongst e-commerce businesses, consumers can now search the product online, look for feedback, ask for recommendations on social media and pay using multiple channels. Online shoppers simply just don't shop the way they used to be back in the days. E-commerce business owners should keep up with this rapidly changing industry.
Along with the change in customer behaviour, there has been a change in methods of generating your ideal traffic. You can no longer rely on only one type of channel to generate traffic to your website. You must effectively use search engine optimisation, pay per click, social media advertising, retargeting, affiliates and shopping engines. You must find out what advertising channel works for you and scale your marketing budget accordingly.
And last but not the least, nurturing your customers. Chances of you being the only one trying to get your ideal customers attention is very rare. You certainly have competition. Majority of the established businesses have a means for them to get back to their customers, such as email list. You should build your email list as well. So that you can be in constant contact with your customers by delivering relevant content to them and establishing yourself as an authority in your field.