First impressions matter
Your website needs to showcase your products in a clear and informative way. In this day and age where everyone has access to a mobile phone, you must make sure your website looks top notch across every device. That means clear imagery from every angle, informative product descriptions with honest delivery and returns policy, guarantee information, basically, everything a customer might want to know about your product in your industry. With competition like Amazon and eBay, web performance is crucial when making first impressions on a customer. If it performs slower than your competition, it will impact your credibility.
With hackers breaking into major brands, cybersecurity should be prioritised and shown on your website in the form of badges. It is natural customers are wary about who they give their credit card information. There are many security boosting apps out there, use it on your site to add an extra layer of security.
Having multiple methods of payment on your website such as Apple pay, Google pay, PayPal, shows high standards. It makes your customers feel a little bit more comfortable using your website.
Ease of access to your site is the backbone of customer retention. Users will only trust systems they understand. That's why you must follow usability principles. We can facilitate this offering translation option, minimising technical jargon and conducting user research. If we understand our users, our users will understand us.