Ways to make customers feel comfortable on your website
One way to overcome consumer scepticism is to show the human side of your business. It is very rare to come across two businesses that have the same story. That is why you will always be unique. Introduce your business, yourself and the people behind your business. It adds credibility and authenticity to your brand, hence, creating trust. A great place to do this is in your about us page.
Get familiar with your customers by sharing content related to your brand. Content is a powerful tool to connect with users without being pushy and especially when they don't know who you are. Show your devotion by blogging. Blog away. That is the best way to demonstrate your expertise. If consumers see you really know your stuff, they will believe in the quality of your products and the services that you offer. It reveals the personality behind the brand.
Make sure your product information is very detailed. The more customers know about what they are buying from you, the greater the chances for them to make the purchase. Somethings that you can add to your product description:
Measurements of the item, very detailed.
Individual product features and their subsequent benefits.
Ingredients and manufacturing materials in the product.
Weight of the item in various units.
Also, have as many images as possible. Videos are even better. They will show the product quality even better. It will help them envision the product in their daily life. The clearer they see it, the greater will be their confidence in you and your services.